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At the beginning of the 18th century, Italian expatriate Johann Maria Farina (1685-1766) created a new fragrance and named it after his hometown Cologne, Eau de Cologne (Water from Cologne). In the course of the 18th century the fragrance became increasingly popular. Eventually, Cologne merchant Wilhelm Mülhens secured the name Farina, which at that time had become a household name for Eau de Cologne, under contract and opened a small factory at Cologne's Glockengasse. In later years, and under pressure from court battles, his grandson Ferdinand Mülhens chose a new name for the firm and their product. It was the house number that was given to the factory at Glockengasse during French occupation of the Rhineland in the early 19th century, number 4711.